Marketing and ads

Do you need a website if you have Instagram? How they differ, what each one does and why they work best together.

A practical website checklist for foreigners starting a business in Armenia: domain, languages, contacts, payments, Google profile and messengers.

Generative engine optimization (GEO) for small businesses in Armenia: how to make ChatGPT, Perplexity and Google AI answers mention your business.

Google Analytics for small business: the five GA4 reports worth checking monthly, how to track leads as key events, and what to ignore. Setup from $500.

How to set up a Google Business Profile for a business in Armenia, connect it to your website and show up on Google Maps in Yerevan.

Where to send Instagram ads: profile, direct, lead form or an Instagram ads landing page. Pros, cons and how to turn clicks into leads.

Why ads should lead to a dedicated landing page, not your homepage: one offer, one action, matching message. Landing pages in Yerevan from $700.

What llms.txt is, what goes in it, which AI tools read it and whether a small business website in Armenia needs one. Plain answers and an example.

How a local business ranks in Yerevan search and maps: Google Business Profile, district pages, consistent address, reviews, multilingual content.

A 10-minute mobile website test you can run on your own phone: speed, first screen, buttons, forms and contacts. Find what costs you leads in Yerevan.

No leads from website after launch? A day-by-day first week checklist: test the request path, check indexing, maps, traffic sources and the offer.

Website photos for a small business in Armenia: when a phone is enough, when to hire a photographer, when stock is fine, plus a shot list and file tips.

Product descriptions SEO for online stores in Armenia: a field template, what to write in each language, why copied manufacturer text hurts, and examples.

Marketing to tourists in Armenia for small businesses: maps, an English page, review platforms, hotel partners, Telegram and WhatsApp, and seasonal timing.

What schema markup (structured data) does for a business website: rich results, AI answers, local info. Which types a small business in Armenia needs.

Does a .am domain help or hurt SEO? What really matters for ranking a .am website in Google and Yandex, for Armenian and international searches.

SEO basics for a business website in Armenia: Google and Yandex, languages, local search, technical setup, content and what to do in the first month.

When Telegram Ads make sense for a business in Armenia, how they work, where to send the click and what to prepare. Landing pages from $700 at Kinto.

UTM tags explained for small business: the five parameters, naming rules, examples for Instagram, Telegram and Google, and how to pass the source to Telegram.

Website conversion rate is leads divided by visits. Learn what to count as a lead, how to track Telegram and WhatsApp clicks, and what skews the number.

Website speed decides whether a visitor on mobile data sees your offer or leaves. What slows small business sites in Armenia and how to fix it.