People looking for a psychologist are often anxious before they even open your page. They want to know three things quickly: will this person understand my problem, how do sessions work, and what happens after I write. A website that answers gently and clearly turns hesitation into a first message.
Why a website and not only Instagram
Instagram is good for showing who you are, but it scatters information across posts and stories. A website puts everything in one place: your approach, your education, formats, prices and a private way to book. Clients from Google, and from ChatGPT or other AI search, land on websites, not on Instagram grids.
What to put on the page
- Who you help. Name the requests you work with in plain words: anxiety, burnout, relationships, adaptation after moving to Armenia.
- Your approach. One or two paragraphs without jargon. If you use CBT, gestalt or another method, explain what it means for the client.
- Education and experience. Diplomas and training, briefly.
- Formats. Online, in person in Yerevan, couples, teenagers.
- Prices and session length.
- How booking works. What happens after the client writes.
- Confidentiality. A short honest note about how you handle personal information.
Discreet booking
A long form with many personal questions scares clients away. Ask only for a name and a contact: phone or Telegram username. The request arrives in your own Telegram within seconds and nobody else sees it. Many clients prefer to write in Telegram directly, so a Telegram button next to the form helps too.
If you want clients to pick a time themselves, a Telegram booking bot can show free slots and send reminders.
Language matters more than you think
Yerevan has Armenian-speaking clients, a large Russian-speaking community and English-speaking expats. Therapy is about nuance, so clients search for a specialist in their own language. If you work in several languages, say so on the first screen and give each language its own page.
Cost and timeline
| Option | Price at Kinto | Timeline |
|---|---|---|
| One-page site | $700 | about 6 days |
| Multi-page site with articles | $1,800 | about 12 days |
| Multilingual pages | $600 | added |
| Telegram booking bot | $500 | added |
| SEO setup | $400 | added |
The price is fixed in the contract before work starts, and the domain is registered to you.
Design that feels safe
Soft colors, readable text, real photos of you and your office if you have one, no flashing banners or aggressive pop-ups. The design should feel like the first minutes of a session: calm and respectful.
Articles help clients and search
If you enjoy writing, short articles on common questions ("How to choose a psychologist", "What happens in the first session") help clients and bring search traffic. This is easier on a multi-page site. Clinics and group practices can look at our clinic website structure.
What clients search for
People rarely type "psychologist website". They search for their situation: "psychologist online in Russian Armenia", "therapist in Yerevan English speaking", "couples counselling Yerevan", "help with anxiety after relocation". If your page names these situations in natural language, search engines and AI assistants can match you with the people who need you. A short summary at the top of the page, with who you help, in which languages and at what price, is also the part AI tools are most likely to quote.
Ethical boundaries on the page
Professional ethics apply to marketing too. A few things to avoid:
- Promises of results in a fixed number of sessions.
- Client testimonials that reveal personal details.
- Diagnoses or advice on the page that sound like treatment for a specific person.
- Pressure tactics such as "only two places left this month" if it is not true.
Honest, calm information is both ethical and more effective with clients who are already anxious.
Practical details clients appreciate
| Detail | Why it helps |
|---|---|
| Session length and price | Removes the awkward money question |
| Online platform you use | Clients check they have it installed |
| Cancellation rule | Sets expectations before the first session |
| Response time to messages | Reduces anxiety after writing |
| Office address and entrance | For in-person sessions in Yerevan |
Next step
Write to @kinto_am on Telegram or leave a request through the form. Tell us your formats and languages, and we will suggest the simplest site that does the job. We reply within 15 minutes, 10:00 to 20:00 Yerevan time.
Updated: 2026-10-12