A beauty salon website in Yerevan competes with dozens of other salons that look just as good on Instagram. What makes a client pick yours is usually practical: clear prices, real photos, a master they like, and booking that takes a minute. Here is what to put on the site, what it costs and how bookings reach you.
Why a website if you have Instagram
Instagram is great for showing work and mood. But people looking for a new salon usually start in Google search or maps: "manicure Arabkir", "hair coloring Yerevan", "beauty salon near me". They want to see prices, address and free time. A website answers these questions in one place and appears in search, which an Instagram feed rarely does. More in Instagram or website.
The first screen
In a few seconds a visitor should see:
- Salon name and district: "Beauty salon in Kentron, 3 minutes from Cascade".
- Main services in one line.
- A real interior photo in daylight.
- A "Book" button.
Avoid stock photos of models. Clients can tell, and it lowers trust.
Services and prices
Group services by category: hair, nails, brows and lashes, makeup, cosmetology. For each service show:
- Name and short description in plain words.
- Duration.
- Price or "from" price in drams.
- Booking button.
For services with many variables, like coloring, explain what affects the price: hair length, technique, products.
Masters
Clients often follow a specific master. Give each one a short card: photo, specialization, experience, languages, examples of work. People search for masters by name too, so separate master pages can bring visitors from search.
Portfolio of real work
Before and after photos, taken in the salon's light, sorted by service. Ask clients for consent before publishing. See our notes on before and after galleries.
Booking that reaches you
There are two common setups:
- Form: name, phone, service, master, preferred time. Arrives in Telegram, the administrator confirms.
- Telegram bot: shows free slots, books them and sends reminders. Costs from $500 at Kinto. See online booking on a website.
Both send every booking to the salon's Telegram chat instantly.
Cost and timeline at Kinto
| What | Price | Timeline |
|---|---|---|
| One-page salon site | from $700 | about 6 days |
| Multi-page site: services, masters, portfolio, blog | from $1,800 | about 12 days |
| Booking bot with reminders | from $500 | added |
| Online prepayment | $600 | added |
| HY / RU / EN versions | from $600 | added |
| Support after launch | from $900 for 6 months |
The final price is fixed in the contract before work starts.
Location and directions
Many salons in Yerevan are in courtyards or on upper floors. Show the address in three languages, a photo of the entrance, landmarks and route buttons for Google Maps and Yandex Maps. Keep your Google Business Profile up to date with the same details.
Content that brings clients from search
Short, useful articles answer the questions clients type into search: "How long does gel polish last", "Balayage or ombre", "How to prepare for lash extensions". They bring visitors over time and help AI assistants recommend your salon when people ask for advice.
Gift certificates and packages
Gift certificates sell well before holidays, and course packages (for example, several cosmetology sessions) keep clients coming back. A simple page with the options, a request form or online payment for $600 at Kinto makes them easy to buy without a visit to the salon.
Common mistakes on salon sites
- No prices. The most common reason people leave.
- Outdated master list. A client books with someone who no longer works there.
- Booking only by phone. Many people prefer to book in the evening, when you are closed.
- Slow pages full of huge photos. Compress images; most visitors are on a phone.
See an example
Our salon demo shows a salon site with services, prices, masters and booking. More on our salon websites page.
Next step
Send us your services, prices and a few photos. Write to @kinto_am on Telegram or leave a request on the website development page. We reply within 15 minutes, 10:00 to 20:00 Yerevan time.
Updated: 2026-10-15