A nail studio website in Yerevan has one main job: turn someone who saw your work on Instagram or found you on the map into a booked appointment. That means prices in plain view, real photos of your work, the masters, and a booking button that works on a phone in two taps.
Why a website if you already have Instagram
Instagram is good for showing work, but it is weak at practical questions. Clients have to scroll for prices, send a direct message to ask about free slots, and wait for an answer. Many give up and book where it is easier.
A website:
- shows the full price list in one place,
- appears in Google searches like "manicure Arabkir" or "gel nails near me",
- connects to your Google Maps listing,
- sends every booking request to the admin's Telegram instantly,
- works for clients who do not use Instagram.
What to put on the site
- First screen. Services, district, starting price, "Book" button.
- Price list. Services with prices and duration. "From" prices are fine for designs.
- Portfolio. Your own photos, grouped by type: classic, gel, extensions, designs, pedicure.
- Masters. Photo, experience, specialties, languages they speak.
- Hygiene. How tools are sterilized. Clients care, and few studios explain it.
- Booking. A short form or a link to a booking bot.
- Address and hours. Map, landmarks, parking, working hours.
- FAQ. How long gel lasts, how to prepare, cancellation rules.
Booking: form or bot
| Option | How it works | Price at Kinto |
|---|---|---|
| Booking form on the site | Name, phone, service, preferred time; request goes to Telegram | included in the site |
| Telegram booking bot | Client picks service, master and time; gets reminders | from $500 |
| Online prepayment | Deposit for long procedures or peak days | from $600 |
For a small studio a form is usually enough at the start. If you have several masters and many repeat clients, a bot with reminders reduces no-shows and the time the admin spends on messages. Read more in online booking on a website.
Cost and timing
| What you get | Price at Kinto | Time |
|---|---|---|
| One-page site: prices, portfolio, booking | from $700 | about 6 days |
| Site with pages per service and masters | from $1,800 | about 12 days |
| Booking bot with reminders | from $500 | depends on scenario |
| Armenian, Russian and English versions | from $600 | with the site |
| Analytics for bookings | from $500 | with the site |
The price is fixed in the contract before work starts. The domain and accounts are registered to your studio. See website for a beauty salon for the wider salon setup.
Photos that sell
Clients judge a nail studio by the photos. A few rules:
- Shoot in daylight or under the same lamp every time, so colors look real.
- Use a neutral background and clean hands.
- Show the work close up and also on the whole hand.
- Update the gallery regularly with fresh designs.
Stock photos of perfect nails do more harm than good. Clients compare them with what they get.
Getting found in Google and on the map
People search for nail services by district and by service: "manicure Kentron", "pedicure Yerevan", "nail extensions". A page or a section for each main service helps the site match these searches. Add the site link and the booking button to your Google Business Profile, keep the address and hours the same everywhere, and ask happy clients to leave reviews on the map.
Languages
Yerevan nail studios serve Armenian, Russian and English speakers. If a part of your clients are expats or tourists, an English version with prices in AMD makes booking easy for them. Language versions cost from $600 at Kinto.
Repeat clients and reminders
Nail care is a repeat service: most clients come back every few weeks for a correction or a new coating. That makes reminders more valuable than in many other businesses. A Telegram bot can remember the date of the last visit and send a friendly message when it is time to book again, with buttons for the usual master and the next free days. The admin does not need to keep a notebook of who is due, and clients who would otherwise drift to a studio closer to home come back to you.
Gift certificates are another easy addition. A page where someone can request a certificate for a friend, with the amount and a name, brings new clients, especially before holidays. The request goes to Telegram like any other booking.
Small details that matter
- Show the duration of each service, so clients can plan.
- Make the phone number tappable and add a Telegram button.
- State the cancellation rule clearly and politely.
- Show the nearest free slots, if you use a bot.
Next step
Tell us about your studio, services and masters. Write to @kinto_am on Telegram or leave a request through the form. We reply within 15 minutes, 10:00 to 20:00 Yerevan time. See how we work on the website development page.
Updated: 2026-10-15