A car service website in Yerevan has a simple test: does it answer the questions your receptionist hears twenty times a day? "Do you work with Toyota hybrids?" "How much for brake pads on a Kia?" "How long will it take?" "Can I come tomorrow at 9?" Every question answered on the site is a call you do not need to take, and a driver who trusts you a bit more before arriving.
This article focuses on the website. If you mostly want to organize bookings in a messenger, see our guide to a Telegram bot for a car service.
Start with your phone log
Before planning the site, write down what people ask for a week. You will likely see the same groups:
| What drivers ask | What the site should show |
|---|---|
| "Do you work with my car?" | Brands and types you service, and what you do not take |
| "How much is it?" | Price ranges for common jobs, labor and parts separately if possible |
| "How long?" | Typical time per job, and whether to wait or leave the car |
| "When can I come?" | Working hours and a booking form or bot |
| "Where are you exactly?" | Map pin, entrance photo, landmarks, parking |
| "Can I trust you?" | Photos of the workshop, equipment, warranty on work |
Each row becomes a block on the page.
Services and prices
Group services the way drivers think about them, not the way a parts catalog does:
- Regular maintenance: oil and filters, timing belt, fluids, seasonal tire change.
- Diagnostics: computer diagnostics, suspension check before a trip or purchase.
- Repairs: brakes, suspension, engine, transmission, electrics.
- Body and paint, if you do it.
- Air conditioning: refill and repair, busy in summer.
For each, show a "from" price for labor and a typical time. If you cannot give a price without seeing the car, say what the diagnostic costs and that it counts toward the repair if that is your policy. A price calculator can work for standard jobs: choose car class and service, see the range.
Brands and specializations
Drivers in Yerevan drive a wide mix: Japanese and Korean cars, German premium, Russian models, more and more hybrids and electric cars. If you specialize, say it loudly: "Toyota and Lexus hybrids", "BMW and Mercedes diagnostics", "Electric vehicles". Specialization is easier to find in search and builds trust faster than "all makes and models".
Show the workshop
Car owners worry about where their car goes. Real photos help:
- the workshop floor, clean and organized;
- diagnostic equipment;
- the customer waiting area, if you have one;
- the team, with names.
A before and after gallery is especially useful for body work, paint and interior cleaning.
Booking a slot
Keep the booking form short: car make and model, year, what is wrong or which service, preferred day and time, phone or Telegram. The request lands in the reception's Telegram group. The receptionist confirms the time. A bot can then send a reminder the day before and a message when the car is ready.
When a multi-page site makes sense
A one-page site is enough for a small workshop. A multi-page site pays off when:
- you offer many distinct services and want each to appear in search ("clutch replacement Yerevan", "AC repair car Yerevan");
- you have two or more locations;
- you want pages in Armenian, Russian and English for relocants and foreign residents.
Our car service website page shows both formats, and the car service demo shows a working layout.
Seasonal moments
Car services in Yerevan have clear peaks: tire changes in late autumn and spring, air conditioning in early summer, checks before long summer trips. Put a seasonal banner on the site a few weeks before each peak, with the booking button right there.
Keeping the customer informed
The most stressful part of a car repair for the owner is not knowing what is happening. The website can promise, and the team can deliver, a simple routine:
- Car arrives: a message confirming it is in and the expected time for diagnosis.
- Diagnosis done: a message with what was found, photos of the worn part and a price to approve.
- Repair approved: an estimated finish time.
- Car ready: a message with the total and working hours for pickup.
This can be done by hand from Telegram templates or by a bot. Either way, describe it on the site under "How we work". It answers the unspoken question "will they call me before they change something expensive?"
Languages for a mixed city
Yerevan has many Russian-speaking relocants and English-speaking foreign residents who need a car service and worry about explaining the problem. Saying "We speak Armenian, Russian and English" on the first screen, and having those language versions of the site, is a real advantage. A language version costs $600 at Kinto.
Warranty and honesty
Say what warranty you give on work and parts, and how you handle "it broke again a week later". Drivers who had bad experiences elsewhere read this carefully. Promise only what you actually do.
Price and timing at Kinto
| Option | Price | Time |
|---|---|---|
| One-page site with services, prices, booking | $700 | about 6 days |
| Multi-page site with service pages | $1,800 | about 12 days |
| Telegram bot for bookings and "car ready" messages | $500 | |
| Extra language version | $600 |
Send us your service list and price ranges on Telegram at @kinto_am, and we will suggest the right structure.