A cosmetology clinic website in Yerevan has a harder job than a regular salon site. People are choosing who will do procedures on their face and skin, so they look for trust signals: qualified specialists, clear explanations, honest photos and transparent prices. The site has to answer these questions before the first call, and then make booking a consultation easy.
What clients look for
- Procedure explanations. What it is, who it suits, how it feels, how long the effect lasts.
- Prices. At least a range per procedure.
- Specialists. Education, qualifications, experience, focus areas.
- Results. Before and after photos that look real.
- Safety. Licenses, certified products and equipment, contraindications.
- Booking. A consultation in two taps from a phone.
Site structure
| Section | What to include |
|---|---|
| Home | Clinic type, district, main procedure groups, consultation button |
| Procedures | A page per group: injections, peels, laser, care, hardware procedures |
| Prices | Ranges per procedure, course prices, consultation price |
| Specialists | Photo, education, certificates, languages |
| Before and after | Photos with consent, procedure and number of sessions |
| About and licenses | Clinic license, product and equipment certificates |
| FAQ | Recovery time, contraindications, preparation, course length |
| Contacts | Map, hours, parking, booking |
Separate pages per procedure also help search. People search for specific procedures, such as "laser hair removal Yerevan" or "chemical peel Kentron", and a dedicated page matches those queries far better than one long list.
Before and after photos
A before and after gallery sells, but only when it is honest:
- Written consent from every patient.
- Same light, angle and distance in both photos.
- No retouching or filters.
- A caption with the procedure, number of sessions and time between photos.
We cover the details in before and after gallery.
Booking and reminders
The usual first step is a consultation. Keep the form short: name, phone, procedure of interest, preferred time. The request goes to the admin's Telegram immediately.
| Option | What it does | Price at Kinto |
|---|---|---|
| Consultation form | Request with procedure and time to Telegram | included in the site |
| Telegram booking bot | Picks specialist and time, sends reminders and aftercare notes | from $500 |
| Online prepayment | Deposit for long procedures | from $600 |
| CRM | Client history, courses, next session dates | from $700 |
Procedures done as courses benefit most from a bot and a CRM: the clinic sees when each client is due for the next session and sends a reminder.
Cost and timing
| Project | Price at Kinto | Time |
|---|---|---|
| One-page site with key procedures | from $700 | about 6 days |
| Site with procedure pages and specialists | from $1,800 | about 12 days |
| Armenian, Russian and English versions | from $600 | with the site |
| Analytics for bookings | from $500 | with the site |
The price is fixed in the contract before the start. The domain and accounts are registered to the clinic. If your clinic also offers medical services, see website for a clinic; for a beauty-focused setup see website for a salon.
Writing about procedures responsibly
- Describe what a procedure does, not miracles.
- List contraindications and possible side effects honestly.
- Avoid promises like "guaranteed result" or "ten years younger".
- Use your own photos of the clinic and team, not stock models.
- Let a specialist check every procedure text before it goes live.
Careful texts protect the clinic and make the site more credible both to people and to search engines.
Specialist profiles that build trust
In cosmetology people often choose the specialist first and the clinic second. A good profile page includes:
- a real photo, not a stylised portrait,
- education and the qualifications relevant to the procedures they perform,
- the procedures they specialise in, linked to those procedure pages,
- the languages they speak,
- a "Book with this specialist" button.
Certificates can be shown as small images that open on tap. Keep the text factual; a list of trainings tells more than adjectives.
Content that answers real questions
Clients usually have the same questions before a first procedure: Does it hurt? How long is recovery? When will I see the result? Can I do it in summer? A short FAQ on each procedure page answers them and also helps the site appear in search for these exact questions. Ask your administrators which questions they hear most, and start there.
Languages
Clinics in Yerevan see Armenian, Russian and English speaking clients, including people visiting for procedures. A full English version with prices in AMD and the languages each specialist speaks makes it easy for them to choose you.
Next step
Tell us about your procedures, specialists and how bookings work now. Write to @kinto_am on Telegram or leave a request through the form. We reply within 15 minutes, 10:00 to 20:00 Yerevan time. See how we work on the website development page.
Updated: 2026-10-15