Real estate in Yerevan attracts local buyers, tenants who moved from other countries, investors and the diaspora. They compare dozens of options in a day, usually on a phone, often in Russian or English. An agency website wins when it shows real options quickly and turns interest into a viewing.
What visitors want
- A clear list of apartments or houses with prices.
- Filters by district, price, rooms, rent or sale.
- Honest photos and key facts: area, floor, condition.
- A fast way to ask about a specific listing.
- Trust: who the agency is, how it works, how commission is charged.
Structure of a real estate website
| Section | Purpose |
|---|---|
| Home with search | Start the search in one tap |
| Listings with filters | Find relevant options quickly |
| Listing page | Photos, facts, price, request button |
| Districts | Explain areas, rank in search for district names |
| Services | Rent, sale, management, consultation |
| About and team | Trust and contacts |
| Blog | Answers for buyers and tenants |
Listings: speed and honesty
Listings are the core. Keep them fast and up to date:
- compressed photos so the page loads quickly on mobile;
- the same format for every listing so people can compare;
- clear status: available, reserved, rented;
- removal or marking of old listings, so visitors do not call about apartments that are gone.
If listings live in a CRM, the website can show them automatically. See CRM integration.
Requests that reach the right agent
A viewing request is the most valuable action on the website. It should reach a person in seconds. At Kinto each request goes through a bot to Telegram, either to a shared agency chat or to the agent responsible for the listing, with a link to the listing and the client's contact. A Telegram bot can also collect the client's criteria before the first call.
Languages
Many clients in the Yerevan rental market speak Russian or English. Local buyers often prefer Armenian. Separate language versions with their own addresses help each group find you in search. Read our guide to multilingual websites.
SEO for real estate
- Pages for districts: Kentron, Arabkir, Davtashen and others, with real information.
- Pages for popular searches: "apartment for rent in Yerevan", "new buildings in Yerevan".
- Unique titles for listing pages with district and number of rooms.
- Articles answering buyers' questions: taxes, documents, process.
- Fast loading and structured data for listings.
Listing page: what to include
A good listing page answers the questions an agent hears on every call:
| Block | Content |
|---|---|
| Photos | 8 to 15 real photos, the first one the best room |
| Key facts | Price, district, street, rooms, area, floor, building type |
| Condition | Renovation, furniture, appliances |
| Terms | For rent: deposit, minimum period, pets, utilities |
| Location | Map of the area, nearby metro, schools, parks |
| Request | Button "Request a viewing" and a messenger link |
When the facts are on the page, the first call is shorter and the viewing is more likely to end with a deal.
Trust signals for an agency
Clients from abroad often worry about reliability. Show clearly:
- how long the agency has worked and where the office is;
- how commission works and who pays it;
- what documents are checked before a deal;
- photos and names of agents, if they agree;
- answers to common questions about renting or buying as a foreigner.
Working with developers and new buildings
New buildings in Yerevan attract buyers and investors. A separate section with projects, floor plans, prices per square metre and construction stages can bring a strong flow of search traffic. Keep data current: availability and prices change, and outdated information damages trust quickly.
Our experience
Kinto built wse.am, the website of a real estate agency in Yerevan with listings for rent and sale, several languages and requests delivered to agents in Telegram. The same approach works for other agencies, developers and property managers.
Prices at Kinto
| What | Starting price | Starting timeline |
|---|---|---|
| Multi-page website with listings | $1,800 | 12 days |
| Telegram lead bot | $500 | 4 days |
| CRM integration | $700 | 4 days |
| Additional languages | $600 | 4 days |
| AI assistant for questions about listings | $1,200 | 6 days |
The estimate is fixed in the contract before the start. See real estate websites and pricing.
Mistakes we see on agency websites
- Old listings that are already rented.
- Photos without facts or prices.
- A request form that goes to a general email.
- One language only, in a market where half the clients speak another.
- No information about how commission works.
Key takeaways
- Listings must be fast, honest and up to date, with prices and key facts on every card.
- Viewing requests should reach the responsible agent in Telegram within seconds.
- Russian, English and Armenian versions with separate addresses widen the audience.
- District pages and useful articles bring search traffic from buyers and tenants.
- Trust signals such as commission rules, team and process matter for clients from abroad.
- Connecting listings to a CRM keeps the website current without extra manual work.
Start a project
Tell us how many listings you have, where they are stored and who handles requests. Write to @kinto_am on Telegram or leave a request on kinto.am. We reply within 15 minutes between 10:00 and 20:00.
Updated: 2026-10-12