An accounting firm website in Yerevan is mostly read by business owners who are either unhappy with their current accountant or starting something new and do not know local rules. Both want reassurance and clarity. They want to know you work with businesses like theirs, what they will get every month, and what it will roughly cost. A page listing "accounting, tax, payroll, consulting" tells them nothing they did not already assume.
Start from client types, not services
Organize the site around who you serve. In Yerevan, typical groups are:
| Client type | Their main worries | What to show them |
|---|---|---|
| Individual entrepreneurs | Which tax regime, deadlines, simple reporting | A small fixed package, deadlines calendar |
| IT companies and startups | Tax benefits if applicable, payroll, foreign clients | Experience with export of services, English |
| Foreign-owned companies | Registration, bank account, local rules in English | Onboarding steps, English or Russian contact |
| Retail and restaurants | Cash registers, inventory, many transactions | Package by volume, how often you visit |
| Companies switching accountants | Fixing past errors, taking over records | Takeover process, review of previous periods |
A page per group lets you speak to each one directly. Avoid quoting tax rates or rules on the site unless you will keep them updated; rules change, and an outdated number damages trust.
Packages people can understand
Accounting fees are hard to compare. Make it easier with two to four monthly packages:
- what is included: bookkeeping, tax returns, payroll for up to N employees, bank reconciliation, consultations per month;
- what is limited: number of transactions or documents;
- what costs extra: audits, reconstruction of past periods, registration services;
- a "from" price per month.
Clients who see a package close to their situation fill in the form. Clients who see nothing assume you are expensive. A price calculator based on employees and transactions per month can give a rough range before the first call.
Onboarding, step by step
People switching accountants worry about the transition. Describe it:
- Request through the site or Telegram.
- A short call to understand the business.
- A list of documents and accesses you need.
- Contract and start date.
- Review of the previous accountant's records.
- First month of work, with a named accountant.
This one section often decides whether a client calls you or keeps looking.
Security and document exchange
Accountants handle sensitive data: salaries, bank statements, contracts. The website should show that you take it seriously:
- HTTPS on the whole site;
- a contact form that asks only for name, contact and a short description, never documents;
- a clear statement of how documents are exchanged after onboarding, for example a secure shared folder;
- email on your own domain, not a free mailbox.
See our website security basics and email on your own domain for the technical side.
Languages
Many clients of Yerevan accounting firms are foreign founders and relocated companies. English and Russian versions open that market. Write them properly, with terms explained, and have an accountant review them. A client reading "we prepare your monthly reports" in clear English is more likely to call than one reading a machine translation.
Content that brings clients
A few useful pages beat a news section nobody updates:
- a calendar of common reporting deadlines, updated each year;
- "Switching accountants: what to prepare";
- "Opening a company in Armenia as a foreigner: what an accountant does at each step";
- short answers to frequent questions about payroll, invoices and receipts.
Keep everything factual and dated, and update it when rules change.
Response time and communication
A common reason clients change accountants is silence: questions that wait a week, a missed deadline nobody warned them about. Turn this into a promise you can keep and put it on the site:
- how fast you answer messages on working days;
- which channel to use: Telegram, email or a client portal;
- reminders you send before deadlines, and what the client must provide by when;
- a monthly short summary of what was filed and paid.
A Telegram group per client, with the accountant and the owner, is how many small firms in Yerevan already work. Say so; clients like knowing they can write a quick question without a formal email.
The team
Show the people: a photo, name, role, languages, and which client types they work with. In accounting, the relationship with a specific person matters. Do not invent client logos or testimonials; if you have clients who agree to be named, ask for written permission.
The request form
Ask what you need to suggest a package, nothing more: type of business, legal form, approximate number of employees, approximate transactions per month, current situation (new company, switching accountants, catching up on past periods), language and contact. Five or six fields with ready options, not open text boxes. Clients answer faster when they choose "1-5 employees" than when they have to type a number.
Requests and follow-up
Requests from the site go to a shared Telegram chat or CRM, with the client type and package interest. Reply the same day. For firms with several accountants, a CRM helps track who called which lead; CRM integration costs from $700 at Kinto.
Price and timing at Kinto
| Item | Price |
|---|---|
| Multi-page site with client-type pages and packages, about 12 days | $1,800 |
| One-page site for a solo accountant, about 6 days | $700 |
| Extra language versions | $600 |
| CRM integration | from $700 |
| Analytics to see which packages people view | $500 |
Read more about website development at Kinto, or tell us on Telegram at @kinto_am which clients you serve.