Armenia is a multilingual market. In one day a business in Yerevan can get a call in Armenian, a message in Russian and an email in English. A website that speaks only one language loses part of these clients. But adding languages the wrong way can confuse search engines and make the site look unprofessional. Here is how to do it properly.
Who reads in which language
| Audience | Main languages |
|---|---|
| Local customers | Armenian, Russian |
| Visitors from CIS countries and relocants | Russian |
| Tourists and international clients | English |
| Diaspora | Armenian, English, Russian |
Start from your real clients. If 80% of requests come in Russian, Russian is your main language, and the others can be shorter versions at first.
The most important rule: one language, one address
Search engines need to see each language as a separate page. The common mistake is a website where a script swaps the text when you press "EN". People see English, but Google sees only the original language, so English searches never find you.
The right structure:
kinto.am/in the main language;kinto.am/en/for English;kinto.am/hy/for Armenian.
Each page links to its versions in other languages with special hreflang tags. This tells Google: "this page exists in three languages, show the right one to each user". A sitemap lists all versions too.
Translate or adapt
A literal translation is rarely enough. Each audience has its own questions:
- English readers often need context: where you are, how payment works, whether you work with foreigners.
- Russian readers in Armenia often compare with services they know from home.
- Armenian readers expect local details and natural modern Armenian, not a translation from Russian.
The structure of the page can stay the same, but headlines, examples and calls to action should sound natural in each language. Important pages should be checked by a native speaker.
Fonts and design for Armenian
Armenian has its own alphabet, and many fashionable display fonts do not include it. If the design font has no Armenian letters, the browser replaces them with a system font, and headlines look broken. When planning a multilingual website:
- choose fonts that include Latin, Cyrillic and Armenian, or a matching Armenian font for headlines;
- check that long Armenian and Russian words fit buttons and menus;
- test every language on a phone, not only on a desktop.
Forms and leads in several languages
The contact form, error messages and the thank-you text must be translated too. Requests from all versions can arrive in one Telegram chat, with a note about the language, so the manager answers in the right one. At Kinto every form sends requests to the owner's Telegram through a bot.
SEO for each language
- Unique title and description for every page in every language.
- Keywords people actually use in that language, not translated literally.
- Hreflang tags and an x-default version.
- A sitemap with all language versions.
- Separate Google Business Profile descriptions where possible.
Read more in SEO in Armenia: the basics.
What it costs at Kinto
| What | Starting price | Starting timeline |
|---|---|---|
| Landing page | $700 | 6 days |
| Multi-page website | $1,800 | 12 days |
| Setting up additional languages | $600 | 4 days |
| Search setup | $400 | 3 days |
See all options on pricing.
Common mistakes
- Machine translation published without checking.
- All languages on one URL with a script switcher.
- Half-translated pages: English headline, Russian text below.
- The language switcher sends every page to the home page of another language instead of the same page.
- Fonts without Armenian letters.
Keywords are different in each language
People do not search with translated phrases. A Russian speaker may type "сайт под ключ Ереван", an English speaker "web design Yerevan", and an Armenian speaker a phrase in Armenian or even in Latin letters. Before writing texts for each version, collect the real phrases your clients use in that language. Use them in titles, headlines and the first paragraph, naturally, without repeating them in every sentence.
Prices and units
Check that prices, dates and numbers look natural in each language. In English, "$1,800" and "12 days". In Russian, "1 800 $" and "12 дней". In Armenian, the same logic with Armenian words. If your prices are in drams for local clients and in dollars for international ones, explain it clearly on each version.
Maintenance: keep versions in sync
The biggest long-term problem of multilingual websites is outdated versions. Prices change in Russian but stay old in English. To avoid this:
- keep a list of pages and languages, and mark which ones changed;
- update all versions at the same time when prices or contacts change;
- if a page exists only in one language, link to it honestly instead of showing an empty translation.
Plan the order of work
- Write and approve the texts in the main language.
- Adapt them for the second language with the same structure.
- Add the third language for key pages first: home, services, prices, contacts.
- Add articles and smaller pages later, based on what people search for.
Key takeaways
- Give every language its own address and link versions with hreflang.
- Adapt texts for each audience instead of translating word by word.
- Use fonts that support Armenian letters and test every language on a phone.
- Research keywords separately for Armenian, Russian and English.
- Translate forms, errors and thank-you messages, and mark the language in each request.
- Keep all versions in sync when prices or contacts change.
Get a multilingual website
Tell us which languages your clients use and how many pages you need. Write to @kinto_am on Telegram or leave a request on kinto.am. We fix the estimate in the contract before the start and reply within 15 minutes between 10:00 and 20:00.
Updated: 2026-10-12