Thousands of companies and freelancers have moved their work to Armenia in recent years. Many arrived with a website built for another market: prices in another currency, contacts in another country, texts in one language. Local clients cannot reach them easily, and international clients do not understand that the team now works from Yerevan. This guide explains what to change so your website works for the new reality.
Start with an honest audit
Open your current website on a phone and answer five questions:
- Is it clear in the first screen what you do and where you work now?
- Can a person in Yerevan contact you in one tap?
- Are prices shown in a currency your new clients understand?
- Is there a language your local clients read comfortably?
- Do requests reach you within minutes, not days?
If most answers are "no", it is usually faster to build a new focused website than to patch the old one.
Languages: who is your client now
A relocated business often has three audiences at once:
| Audience | Usual language | What they look for |
|---|---|---|
| Local Armenian clients | Armenian, Russian | Clear prices, local contact, trust |
| Expats and relocants | Russian, English | Fast contact, familiar service |
| International partners | English | Experience, process, reliability |
You do not need every language on day one. Start with the language of the clients who bring money now, then add more. When you add a language, give it a separate address (for example /en/ and /hy/), so search engines show the right version. Our guide to multilingual websites in Armenia explains how this works.
Domain: keep, add or switch
Your existing domain keeps its search history, so do not throw it away. Common options:
- Keep the .com and update the content for Armenia.
- Add a .am domain and point it to the same website or to a local landing page.
- Run a separate local website on .am if your local offer is very different.
Read more about .am domains.
Contacts that work locally
Visitors in Armenia expect to message a business, not to fill long forms. Telegram and WhatsApp are part of daily life here. Put a messenger button on every page and keep the form short: name and phone or username. At Kinto every form sends the request straight to the owner's Telegram through a bot, so nothing gets lost in an inbox. See how a Telegram lead bot works.
Prices and payments
Show prices in the currency your client thinks in. For local services this is usually drams or dollars, for international work dollars or euros. If you sell online, connect a payment method available to companies in Armenia. Payment setup at Kinto starts at $600; the final choice of provider depends on your company and bank.
What a typical relocation website includes
- A clear first screen: what you do, for whom, in Yerevan or remotely.
- Services with prices or "from" prices.
- Short case examples you are allowed to show.
- A section about the team and how you work.
- Messenger contact and a short form with leads to Telegram.
- Two or three languages with separate addresses.
- Basic search setup: titles, descriptions, sitemap, fast loading.
How much it costs
| Option | Starting price | Starting timeline |
|---|---|---|
| Landing page in one language | $700 | 6 days |
| Multi-page website | $1,800 | 12 days |
| Extra languages | $600 | 4 days |
| Telegram lead bot | $500 | 4 days |
| Search setup | $400 | 3 days |
The exact price is agreed after a short call and fixed in the contract. See all options on the pricing page.
Mistakes we often see
- Keeping old contacts from another country on the website.
- Translating the website word by word without adapting the offer.
- One page with three languages mixed together, which confuses both people and Google.
- A contact form that sends to an email nobody checks.
Texts: adapt, do not just translate
A word-by-word translation of your old website rarely works. Clients in Yerevan have different questions and different habits. Before you translate, rewrite the offer for the new market:
- Name the city. "Design studio in Yerevan" or "IT services for companies in Armenia" tells both people and search engines where you work.
- Change the examples. A case about a client from your previous country may not be relevant. If you have new local projects, put them first.
- Explain how to start. Local clients often prefer a short call or a chat before any form. Say clearly: "Write to us on Telegram, we answer the same day."
- Show the team. For a relocated company, a photo of the team in Yerevan and a few words about the move build trust faster than any slogan.
Search engines in Armenia
Google is the main search engine in Armenia. Many Russian-speaking users also use Yandex. Both need the same basics: a clear title on every page, a description, a sitemap, fast loading and separate addresses for languages. After launch, connect the website to Google Search Console and Yandex Webmaster, so you can see which searches bring visitors and fix errors early. More details are in our article on SEO in Armenia.
A realistic timeline
| Week | What happens |
|---|---|
| Week 1 | Call, audit of the old website, structure and first screen mockup |
| Week 2 | Texts, design of key pages, contact form and Telegram bot |
| Week 3 | Second and third languages, search setup, launch, checks on phones |
A simple landing page can be done within the first week. A full multi-language website usually takes two to three weeks.
How Kinto can help
Kinto is a web studio in Yerevan. We build websites, online stores, Telegram bots and AI assistants for local and relocated businesses. You get a fixed estimate in the contract, the domain and accounts in your name, and requests in your Telegram. Write to @kinto_am or leave a request on kinto.am. We reply within 15 minutes between 10:00 and 20:00.
Updated: 2026-10-12