People choose a gym in Yerevan mostly by three things: how close it is, how much it costs and whether it feels right on the first visit. Your website's job is to answer the first two in seconds and get them through the door for the third.
The first screen
Lead with an offer, not with a photo of dumbbells:
- What you are: gym, CrossFit box, women's studio, swimming pool.
- Where: district and nearest metro or landmark.
- The first step: "Book a free trial class" or "Day pass".
- One big button that works on a phone.
Pages and blocks to include
- Memberships with prices. A clear table beats "call for details".
- Class schedule. By day, with class type, trainer and level.
- Trainers. Photo, specialisation, languages spoken.
- Facilities. Real photos of the hall, locker rooms, parking.
- Location and hours. Map, working hours, holidays.
- FAQ. Freezing a membership, what to bring, age limits.
Booking and reminders
The trial class is your main conversion. A short form (name, phone, preferred day) sends the request to the manager's Telegram right away. If you run group classes with limited spots, a Telegram bot can show free places, book them and remind members before class, which reduces empty spots.
Example structure and cost
| Element | Included in | Price at Kinto |
|---|---|---|
| Multi-page site with schedule and trainers | Website | $1,800, about 12 days |
| One-page site for a small studio | Landing | $700, about 6 days |
| Class booking bot with reminders | Telegram bot | $500 |
| Online membership payments | Payments | $600 |
| HY / RU / EN versions | Multilingual | $600 |
| Visit and booking analytics | Analytics | $500 |
The quote is fixed in the contract before the project starts. See website development for how we work.
Selling memberships online
Online payment for memberships works well for people who decide fast, especially during promotions. A payment page with a few membership types is enough. Personal training packages usually need a conversation, so keep a "Talk to a manager" button next to them.
Content that brings search traffic
Pages like "Women's gym in Arabkir", "Personal trainer in Yerevan in English" or "Pilates for beginners" match how people search. Each one can lead to the same trial class booking. If you serve expats, an English version is not optional: many of them search in English only.
Photos
Use your own photos taken in good light, even on a phone. Stock images of models in perfect gyms make people suspicious, and the first visit then disappoints.
Seasonal campaigns
Fitness has clear seasons: January resolutions, spring before summer, September after holidays. A website that lets you quickly add a seasonal offer, such as a three-month membership or a summer pass, catches that demand. Prepare a simple landing section for each season and switch it on when the campaign starts. Ads then point to a page with exactly that offer, not to a generic homepage.
Questions to answer before people ask
| Question | Where to answer |
|---|---|
| Can I freeze my membership? | FAQ and membership table |
| Is there a women-only area or time? | Facilities and FAQ |
| Do trainers speak English or Russian? | Trainer profiles |
| What age can kids start? | Kids classes page |
| Is there parking or showers? | Facilities |
| What should I bring to the trial? | Trial class confirmation |
Every question answered on the site is one less call for your front desk, and one less reason for a hesitant visitor to postpone.
Retaining members, not only attracting them
The website mostly attracts new members, but a Telegram channel or bot keeps current members engaged: schedule changes, new classes, trainer news, reminders before a membership expires. A reminder a week before expiry with a renewal link is one of the simplest ways to reduce churn.
Next step
Tell us about your club, the classes and your audience. Write to @kinto_am on Telegram or leave a request through the form. We reply within 15 minutes, 10:00 to 20:00 Yerevan time, and give a fixed quote after a short call.
Updated: 2026-10-12