Furniture store website in Yerevan: catalog, custom orders and showroom visits

A furniture store website in Yerevan works differently from most online shops. People rarely buy a sofa or a dining table after one visit to a page. They measure the room, compare five options, ask about fabric, think about delivery up the stairs of a building without an elevator, and only then decide. The website's job is to make that research easy and bring the buyer to your showroom or to a confident order.

Catalog or online store

Most furniture stores in Yerevan start with a catalog. The full comparison is in online store or catalog.

The product card that answers questions

Furniture buyers ask the same things every time. Put the answers on each card:

• Dimensions in centimeters: width, depth, height, and seat height for sofas and chairs.
• Materials: frame, upholstery, tabletop, finish.
• Options: colors, fabrics, sizes, with swatches.
• Price for the base version and "from" for options.
• Lead time: in stock, or made to order in a set number of weeks.
• Delivery and assembly: included or not, and the fee.
• Photos: in a real room for scale, plus close-ups of fabric and joints.

A card that answers these saves your managers many calls and filters out buyers whose room the piece will never fit.

Filters that match how people shop

Buyers think in rooms and constraints: "a sofa for a small living room under a certain budget", "a dining table for six". Filters by room, type, size range, material and price help them shortlist. Search and filters cost $400 at Kinto, and pay off once your catalog has more than a few dozen items.

Custom furniture

Many Yerevan workshops make kitchens, wardrobes and furniture to measure. For custom work, the site's job is a good brief:

1. Room type: kitchen, bedroom, children's room, office.
2. Dimensions or a photo of a floor plan.
3. Photos of the space and examples the client likes.
4. Material and color preferences.
5. Budget range and deadline.
6. Contact by Telegram, WhatsApp or phone.

The request with photos reaches the designer's Telegram. Show a few finished custom projects with photos and the process: measurement visit, design, approval, production, installation.

Showroom visits

For many buyers the website ends at the showroom. Make the visit easy: address, map, parking, working hours including weekends, and a "Book a visit with a consultant" button. A buyer who booked a time and sees their shortlisted pieces ready is far more likely to buy.

Delivery and assembly in Yerevan

Delivery is part of the price buyers compare. State clearly:

• delivery fee inside Yerevan and to other cities;
• whether lifting to the floor is included, and the fee if there is no elevator;
• assembly: included, extra, or not offered;
• removal of old furniture, if you do it.

The setup is the same as delivery zones in an online store.

Payment

Big purchases raise the question of how to pay. Explain your options: cash, card in the showroom, bank transfer, installments if a bank partner offers them, and online prepayment for custom orders. Online payment integration costs $600 at Kinto.

Relocants furnishing a rented flat

A noticeable group of buyers in Yerevan are relocants and foreign residents furnishing rented apartments. They want practical pieces, fast delivery and assembly, and often an English or Russian conversation. A short section "Furnish a flat quickly" with ready sets for bedroom, living room and workspace, and a request form, speaks directly to them.

Getting found

Buyers search by item and city: "sofa Yerevan", "custom kitchen Yerevan", "children's bed buy Yerevan". Category pages with a clear title, a short text and products catch these searches. Real photos of your pieces, with descriptive file names and alt text, also appear in image search, where many furniture buyers start.

Photos that sell furniture

Furniture is bought with the eyes, and photos are usually the weakest part of a store's site. A few rules make a big difference:

• shoot every piece in a room setting for scale, and on a neutral background for detail;
• show fabric and wood close up, in daylight;
• add a photo with a person sitting or standing next to it, so size is clear;
• keep the same angle and light across a category, so the catalog looks calm.

If you have no budget for a photographer, a modern phone and a window give acceptable results; our guide to photos and other content you can change yourself explains how to swap them later without a developer.

Updating the catalog

Furniture catalogs go out of date as models change. Agree in advance who updates the site and how often. If your team will add products themselves, make sure the admin panel lets them add photos, dimensions and options without a developer.

Price and timing at Kinto

See our online store offer, or send your catalog and showroom details to @kinto_am on Telegram.