Flower shop website in Yerevan for local buyers and orders from abroad

A flower shop website in Yerevan is ordered from in two very different moods. A local buyer at 17:00 wants a bouquet delivered to a restaurant by 20:00. A son in Los Angeles or Moscow wants flowers at his mother's door on her birthday, and will only know they arrived when she calls. The first buyer cares about speed. The second cares about trust. A good site serves both.

If most of your orders already come through chats, also read about a Telegram bot for a flower shop setup. This article is about the website.

Two buyers, two paths

Diaspora orders are a real market for Yerevan flower shops. People search "flower delivery Yerevan" in English and Russian from all over the world, especially before holidays and birthdays.

The catalog: real bouquets, real sizes

Flowers disappoint when the photo was taken from a catalog and the bouquet that arrives is half the size. Avoid this:

• photograph your own bouquets, in daylight, on a plain background;
• add one photo of the bouquet in a florist's hands, so the size is obvious;
• list the composition and approximate height;
• show the price in dram, with an approximate price in dollars for buyers abroad;
• add a "Florist's choice" option by budget, for people who trust you to decide.

Group the catalog by occasion and price: birthdays, anniversaries, sympathy, "under a set budget", roses, boxes, baskets. Buyers abroad usually search by occasion.

Delivery: slots, zones and cut-offs

Delivery is half the product. Show clearly:

• delivery zones in Yerevan and the fee for each, plus nearby towns if you go there;
• time slots, for example 10:00-12:00, 12:00-14:00 and so on;
• the cut-off for same-day delivery;
• what happens if the recipient is not home.

The setup is the same as delivery zones in an online store.

Order form: what you need, nothing more

1. Bouquet, or budget and preferences.
2. Date and time slot.
3. Recipient name, phone and address in Yerevan.
4. Card text, in any language.
5. Anonymous delivery or not.
6. Buyer's contact: WhatsApp, Telegram or email.

The order arrives in the shop's Telegram chat at once. For buyers abroad, the most important message comes later: a photo of the assembled bouquet before it leaves. It costs you thirty seconds and removes almost every complaint.

Online payment

Remote buyers must pay online, both for their peace of mind and yours. Card payments and Idram cover local buyers too. How it works with Armenian providers is in accepting Idram payments on a website. Online payment costs $600 at Kinto.

Catalog site or online store

A catalog with an "Order" button that sends the order to Telegram, plus a payment link sent after confirmation, works for many shops. A full online store with cart, slots and checkout is worth it when you have many standard bouquets and a lot of remote orders. The trade-offs are covered in online store or catalog.

Peak days

March 8, April 7, February 14, September 1, the last school bell and graduations bring more orders in a day than a quiet week. Before each peak:

• reduce the catalog to bouquets you can assemble fast;
• limit orders per time slot;
• open pre-orders a few days early;
• put the holiday banner on the first screen with a clear cut-off time.

Corporate and event orders

Companies order flowers for colleagues' birthdays, office reception desks and client gifts; event organizers and couples order for weddings and celebrations. These orders are larger and planned in advance. A separate section with a request form (date, type of event, budget, number of arrangements) and a few photos of past decorations brings them to you instead of a phone call to a competitor. For weddings, add how far in advance to book during the busy season.

After delivery

Most customers never tell the shop the bouquet arrived well. Make it easy: after delivery, send a short message with "Delivered at 14:20" and, if the recipient agreed, a photo at the door. For buyers abroad, this message is what turns a one-time order into a yearly habit before every birthday and holiday. With the customer's permission, you can also remind them a few days before the same date next year.

Getting found

Locals find flower shops on Google Maps and Instagram, buyers abroad through search. Cover both: a complete map profile linked to your site, and site pages with clear titles like "Flower delivery in Yerevan" in English, Russian and Armenian. Real photos with descriptive names also show up in image search.

Price and timing at Kinto

See our online store offer, or send your bouquet list and delivery zones to @kinto_am on Telegram.