An IT company website in Yerevan is usually built for one audience and quietly fails the other. Outsourcing companies write for clients abroad and forget that half their visitors are engineers checking them as an employer. Product startups write for investors and users and forget the developers they need to hire. A good site gives each audience its own path from the first screen.
Two audiences, two sets of questions
| Clients | Candidates | |
|---|---|---|
| Where they come from | Referrals, LinkedIn, search, conferences | Job boards, Telegram channels, friends |
| First question | Can this team build what I need? | Would I enjoy working here? |
| What convinces them | Case descriptions, process, team, communication | Stack, projects, people, conditions |
| Main action | Book a call or send a brief | Apply or ask a question |
| Language | English | English, Armenian, Russian |
On the home page, give both a clear way in: "Work with us" and "Join us".
For clients: services and proof
Clients abroad often know Armenia's IT scene only vaguely. Your site has to make the decision easy:
- Services described as outcomes: "We build and support mobile banking apps", not "Mobile development".
- Industries you know well, with a short explanation of why.
- Engagement models: dedicated team, fixed-scope project, staff augmentation, and how each works.
- Process: discovery, design, sprints, demos, communication tools, overlap hours with European and US time zones.
- Case pages: problem, what you built, technologies, team size, duration, and what changed for the client in words.
If projects are under NDA, describe them without the client's name. Do not invent metrics or logos. A carefully written anonymous case is more convincing than a wall of famous logos nobody can verify.
For candidates: what it is like to work there
Engineers in Yerevan have choices. Help them decide:
- the stack, honestly, including legacy parts;
- the kinds of projects they would join;
- team size and structure, who they would report to;
- office location, remote or hybrid policy;
- learning budget, conferences, mentoring, if you have them;
- the hiring process: steps, timeline, who they will talk to.
Each open role gets its own page with responsibilities, requirements and a short application form. Applications go to a recruiter's Telegram or the hiring CRM.
Design that matches the work
IT clients judge a studio's site the way you judge a restaurant's kitchen. A slow, broken or generic site raises doubts about the code you write. This is one niche where a custom design over a template is usually worth it. Motion and interactive elements can show craft, but keep them light: the site must still load fast on a phone. Our guide to choosing a web design studio in Yerevan explains what to look for.
Requests that do not get lost
B2B leads are few and valuable. Every request from the site should reach a person within minutes:
- a short contact form: name, company, what they need, budget range, timeline;
- a "book a call" option with a calendar link if your sales team uses one;
- alerts in a Telegram chat for speed, and a CRM record for follow-up.
CRM integration costs from $700 at Kinto.
Being found and cited
Clients increasingly ask AI assistants for "software development companies in Armenia" or "outsourcing team for a fintech app". Clear service pages, structured data about your company and a factual "About" page help. See schema markup for business for the technical part.
Pages that pay off
| Page | Why |
|---|---|
| Services, one per main offer | Matches what clients search for |
| Industries | Shows focus and experience |
| Cases | Proof without needing a sales call |
| How we work | Answers process questions before the call |
| Team and leadership | Faces build trust in B2B |
| Careers and roles | Hiring channel you control |
| Contact | Short form, location in Yerevan, time zone |
Speed and technical quality
Your site is a code sample whether you like it or not. Technical visitors will open developer tools, check how fast it loads and how it behaves on a phone. Keep it fast: compressed images, no heavy libraries for a simple animation, HTTPS, correct redirects. A mobile check in 10 minutes is worth doing before you show the site to any client.
What to avoid
- Stock photos of people pointing at screens.
- Claims like "top 1% engineers" without anything behind them.
- A careers page with roles closed months ago.
- A blog with three posts from two years ago. Better no blog than a dead one.
Startups and product companies
If you are building a product rather than selling services, the site has a different centre: the product page, pricing, sign-up or waitlist. Keep a short "About and careers" section anyway, because candidates and investors will look for it. A single landing page is often enough for an early product, with a fuller site later.
Who keeps it alive
IT companies often plan to maintain the site themselves and then never find the time, because client work always wins. Decide early: either a developer on your team owns the site with a few hours a month, or the studio supports it. Open roles, new cases and team photos are what make the site credible a year after launch. A stale careers page tells candidates more than you want it to.
Price and timing at Kinto
| Item | Price |
|---|---|
| Multi-page site with services, cases, careers, about 12 days | $1,800 |
| Animation and motion design | from $800 |
| CRM integration for leads and applications | from $700 |
| Extra language versions | $600 |
| Analytics setup | $500 |
| Support, 6 months | $900 |
Read more about our website development, or write to @kinto_am on Telegram with your services and hiring plans.