Website for a kids center in Yerevan: written for parents

A kids center website in Yerevan has an unusual reader: the person who decides is not the person who will attend. Parents scan the site looking for reasons to trust you with their child for two hours. They are careful, they compare, and they often read late in the evening after the kids are asleep.

That changes priorities. Animations and cartoon fonts matter less than clear answers about age, schedule, people and safety.

Organize by age, not by activity

A parent of a four-year-old does not want to read about robotics for teens. The simplest fix: let them choose the age first.

• 3 to 5 years: early development, music, drawing, English through play.
• 6 to 9 years: languages, chess, dance, art, coding basics.
• 10 to 14 years: robotics, programming, exam prep, theater.

Each activity card shows days, time, group size, language of instruction and monthly price. A single "Trial class" button sends the request to your administrator with the age and activity already filled in.

If your schedule changes each semester, make it editable by your team. Our article on a class schedule you can update yourself shows how.

The trust block

This is what separates a kids center site from a cafe site. Put it high on the homepage:

Reviews from parents help here, as long as they are real. See reviews on your website for how to collect and display them.

Pages that bring seasonal revenue

Birthday parties. Parents search for "kids birthday party Yerevan" weeks in advance. A separate page with formats (age, duration, number of children, what's included), photos of the room and a request form with the date. Ask for the child's age and number of guests in the form.

Summer and winter camp. Day camps in June to August and during winter school holidays fill quickly. A camp page needs dates by week, daily program, meals, hours, price per week and early booking. Open it in spring.

Holiday events. New Year shows, Easter workshops, school vacation classes. One page per event, shared in parent chats.

Language and audience

Yerevan families speak Armenian and Russian at home, and many relocant families use English or Russian. Say clearly in which language each group is taught. A parent who moved to Yerevan last year needs to know whether their child will understand the teacher. If your center has English-speaking groups, an English version of the site reaches families that rarely find such information.

Booking flow

Keep it short: child's age, activity, convenient days, parent's name and Telegram or phone. The administrator gets the request in a staff Telegram chat, calls back or writes, and confirms the trial class. A reminder the evening before the trial helps busy parents.

Dance schools face very similar tasks: levels, trial lessons, parent questions. The dance school website article covers recitals and costumes, which may also apply to you.

Photos: careful and real

• Get written consent from parents for any photo with a recognizable child.
• Shoot hands at work, backs, groups from a distance, finished drawings and models.
• Show the rooms empty and clean, in daylight.
• No stock photos of smiling children; parents notice.

Launch checklist

1. Activities grouped by age with schedule and price in AMD.
2. Teacher profiles with photos.
3. Safety and pick-up rules written out.
4. Separate pages for parties and camp.
5. Trial class form tested on a phone, request arrives in Telegram.
6. Map with entrance and parking details.
7. Photo consents filed.

Cost and timeline at Kinto

See a school example in our school demo or on the school website page.

Send us your activity list and age groups. Telegram: @kinto_am.