Travel agency website in Yerevan: build it around who travels with you

A travel agency website in Yerevan should start with one question: who travels with you? An agency that takes tourists to Garni, Geghard and Lake Sevan sells something completely different from an agency that sells beach holidays in Egypt or Georgia to families in Yerevan. Trying to do both on one generic homepage usually means doing neither well.

Two kinds of agency, two kinds of site

If you do both, give each direction its own section with its own entry point. Our travel agency website page shows how we structure it.

Inbound: tour pages are the product

For inbound tourism, every tour deserves its own page. Tourists search for "Garni Geghard tour from Yerevan", "Khor Virap and Noravank day trip", "Dilijan and Sevan tour", "Tatev tour 2 days". A page per route catches these searches.

Each tour page should answer:

1. Route and duration: stops, time at each, total hours.
2. What is included: transport, guide, entrance tickets, lunch, wine tasting.
3. Price per person by group size: for example a column for 2, 4 and 6 people.
4. Pickup: from the hotel, from a meeting point, what time.
5. Season notes: roads to some places close or get difficult in winter, say so.
6. Booking: choose a date, number of people, contact in WhatsApp or Telegram.

Tourists often ask AI assistants for itinerary ideas before they search. Clear, factual tour pages with prices and durations are the kind of content those assistants can quote. More on that in how a small business gets cited by ChatGPT.

Outbound: speed and freshness

For outbound tourism, the customer usually already knows roughly where they want to go. They want to know what you can offer for their dates and budget, quickly. The site should:

• show a short list of current offers, updated weekly, with dates and "from" prices in dram;
• have a request form with destination, dates, number of adults and children, budget;
• send the request to the agent's Telegram immediately;
• show the agency's legal name, address and how long you have worked, because people pay large sums.

A quiz-style form works well here: "Where? When? Who's travelling? Budget?" in four taps on a phone.

Prices: show them honestly

For inbound tours, show prices per person. A tourist comparing three agencies will pick the one that shows a clear price over the one that says "contact us". For outbound packages, prices change with flights and hotels, so show "from" prices with dates and a note that the final price is confirmed on request.

Seasons in Armenia

Inbound demand peaks from late spring to early autumn, with wine-related trips in the harvest season and ski trips to Tsaghkadzor in winter. Prepare tour pages before the season starts, not during it. Search engines need time to find and rank new pages, so a page published in June helps less in June than a page published in March.

Languages and guides

Do not add a language just because translation is cheap. If a tourist books in Spanish and the guide speaks only English, the review will say so. Add language versions when you have guides for them, and mark each tour with the languages available.

Search basics for an agency

• One page per tour, with the route in the title.
• Real photos from your trips, not the same stock image of Khor Virap every agency uses.
• Google Business Profile with the office address and working hours.
• A short FAQ on each tour page: what to wear, how much walking, is it suitable for children.

The broader checklist is in SEO in Armenia: the basics.

Telegram for requests

Whether inbound or outbound, requests should land in Telegram where agents work. A Telegram bot for a travel agency can also collect passport details for outbound trips or send pickup times the evening before a tour.

Trust signals for people paying in advance

Travellers send money to an agency before they see anything. Make it easy to trust you:

• show the registered company name, office address and working hours;
• add photos of real guides and drivers with their languages;
• explain cancellation rules and what happens if weather cancels a mountain trip;
• link to your Google Maps profile and platform profiles where reviews are visible;
• give a WhatsApp and Telegram contact that a real person answers.

Groups, schools and corporate clients

Besides individual tourists, inbound agencies get requests from schools, conference organizers and companies bringing teams to Armenia. A separate page for groups with a request form (dates, number of people, interests, budget per person) captures these larger orders, which rarely come through platforms.

What it costs at Kinto

See the travel agency demo for a working layout, then send us your tour list on Telegram at @kinto_am.